20 February 2006

burning eyes. 1.30am.

Every time I think about how lucky I am to have found planning and the Adcenter, I panic a little bit. I don’t know why. Will I be found out? Surely it can’t be fair that I love this so much and will be getting paid for it one day. Surely I’m cheating the system by feeling like I’m playing with toys and having the time of my life all day, every day, and yet it’s still work. But then I realize – this does exist. It’s real. It’s legitimate. I get to inspire people for a living. And that’s when you can see me running up and down the hallways, because I have no idea what else to do with that rush. It’s too strong for me to stand still.

19 February 2006

an Easter egg, just for me!

(click on it)

support always helps.

from my ad partner in crime:

You can do this.
You will have a place to work.
In New York.
Doing what you love.
And finding new things to love.


18 February 2006

oh my god.


click here. I promise, you will die.


It might be interesting to do a cultural analysis of instant messaging culture.

1. I wonder where the "I made a typo, here is an asterisk" came from:

johanna: it drives me crayz.
johanna: *crazy

2. a nod to the speed of technology progression:

shana: i mean..online harrassing is so 1999

am i contributing to this?

adcenter vs. immunity

proof that no sleep [will lead to]

run down = low defenses = flu


good thing I love what I do.

16 February 2006

coming in the mail today

just to be facetious, I think. But think about it - cell phone in my bag, walking down the road talking on this HUGE rotary phone handle, curly cable and all. It's almost like a tongue-in-cheek poke at the rate of the progression of technology. First it was earpiece with cable, then earpiece that wraps around your ear, then wireless, bluetooth, microchips, cell phones implated into your hand, etc.

15 February 2006


It's twenty to four in the morning. I value sleep so much, that whenever I am up this late working, I panic at the same time. "Oh god, four more hours to sleep. Oh god, only three hours left." and so on. But tonight, no. Well, maybe it's because my first meeting isn't until 2.30pm. But it's mostly because I see my portfolio coming together, my life coming together, my confidence in myself coming together.

I made 2 things tonight (among MANY other things).

1. a photo log of my day yesterday.

2. (pardon the green grammar squiggles)

Good night. literally.

13 February 2006


I'm a feeler. Both in communication style, and as part of my MBTI type. Don't know what that is? Here is the description from the communication styles assessment:

behavioral focus expression, human interaction, projecting feelings

value orientation family, friendship, loyalty

time sense past

motivated by love, sense of contribution, recognition

behavioral comfort zones human interaction tasks, being "on stage," probing, analyzing others

behavioral discomfort zones structured situations, taking orders, impersonal /scientific, demanding accuracy

hobby orientation social, entertaining, family interaction, fiction, volunteering, beach scene

oral communication personalized, marked voice inflection

written communication unplanned, spontaneous, warm

color preference warm colors

dress preference informal

work environment preference homey, comfortable

work content preference helping professions, acting, selling, cooking, psychology, ministry, retail business

Now, that is almost 100% accurate. especially - behavioral focus, motivation, oral and written communication.

Anyway, with all of this said, I think it's fairly safe to guess that when I feel things, I feel them two to three times more strongly than the average person. When I am happy, I AM HAPPY. Like today. It has been perfect and wonderful. Even when I was sitting next to that huge window at the coffee shop, which caused me to freeze. I didn't care. I was having too good of a time with my life. Oh boy, you probably think I'm nuts, don't you? Anyway, I just got this e-mail from my professor:

Due to the fact that 8 planners are going to NYC AND they are now leaving on Wednesday, Brand You is totally fucked up. I will be back in touch with new dates for this.

This is in reference to the assignment I spoke of in my first ever entry. I am not ecstatic because of the extension, but because of his word choice. totally fucked up. In WHAT other industry would this be okay, from a professor? I am in love. with advertising.

Waking Life... in life?

Okay, this is creepy. I was just watching Waking Life this morning. Now, I am at a tiny table in the corner of a coffee shop, and two people are near me, sitting across from each other, in huge plushy couches, with a coffee table separating them. They are having a conversation. an intense, philosophical, deep one. a la Waking Life. In the same tone of voices as many of the characters in the movie.

I just looked at my watch, and at my computer's clock. nothing wiggling. twenty after three. Then again, I also tried to switch the lamp on and off, and nothing happened.

So which is it? Am I dreaming? Is this real?

desultory (and RUSSELL DAVIES)

I don't know if this post will have any theme, or main overarching topic. I have a lot of thoughts in my head, though.

1. Netflix is doing wonders for adding to me. That's the only way I can think of putting it. So far, Supersize Me has given me an eye-opening view of society, America, and what is happening to children as they grow up in this generation. The Corporation taught me more about what big companies worry about, do to anger liberals, etc. Right now I have Waking Life, which is filling my head with philosophies on consciousness, perception, dreaming, reality, time, etc. I love the animation, I love the music, I love the multitude of people the main character comes in contact with.

2. In my most recent one-on-one with my professor, he mentioned something about my life being such a collection of images that I take in - things I notice, things I find delightful, things I want to make note of. "What if there was a section on your web site where you just took a photo journal /log of a typical day in the life of Johanna?" So that's what I'm doing today. I think I'm up to 90 photos, and it's only five to two pm. I love the idea. Why didn't I think of that? I might place them on a horizontal scroll.

3. I love bright colors, and today is an explosion, in terms of what I'm wearing. My ROOS, which are always colorful (the purple /periwinkle /hot pink ones). a rainbow striped ribbon belt, a lavender tank, a turquoise bra, a Kelly green zip sweater, a pink zip hoodie, a green jacket. !!! oh, and a purples scarf. If I get even colder, striped hobo /flap mittens. I love it all. And the wrap I just got in coffee shop #2 of the day is in a tomato tortilla, so that only adds to the deep blue-painted walls, the Elvis clock, mosaic tabletops and orange bathroom door. I love this place.

4. One of my heroes (Russell Davies) came to speak to us last Friday. His presentation was great. He talked about the greatest communication being the type that works on many different levels - not just one hook. Post rationalization is the planner's friend. What a thing to say, if you're a planner! I loved his honesty. He stressed knowing not just what you're for, but also what you're against. the conceptual enemy. He quoted George Bernard Shaw ("Progress is in the hands of unreasonable men."). He talked about work coming from exploring the brand's voice, saying that "the answers lie in the BRAND, not in the consumer." Well, I half agree. I usually explore the brand voice when I'm working on a branding strategy, but I also think that since brands are what consumers make of them, and they are largely the collective of someone's relationships with them, you can't ignore them. Another thing I half agree with - "The people who are the worst at advertising are the people that love advertising. Because they're not real people." Well, I understand why he's saying that. We're too in it to think about what the average person will think, or perceive, or take away from something. But I think the greatest are the ones who love it to death, have a passion for it, lets it move them... but also has the ability to step away for a minute. This is what Charlie is helping me do. Get into many things that I love that have NOTHING to do with advertising or school. More things to give me a broad view on the world, to help me with my cultural knowledge, to feed into what I do that I love so much.

Two things might have crossed your mind: 1. This post was about everything and nothing at the same time, or 2. What was the BIG IDEA of what Russell Davies presented?

Addressing #1, yes, you're right. My mind wanders from little thing to little thing. Bringing up Russell again, here is a link to a recent post of his. It's perfect.

About #2, I half explained myself in the above paragraph. I have a thing for picking up details, and a harder time taking away a big picture. I loved my Integrated Marketing Communications class in college, but would not have been able to explain what the class was about if someone had asked me. Now, years later, I can, but at the time - nothing. blanks. I would have said it's about advertising, PR, marketing research, and a bunch of other fascinating things.

This is something I have (and am trying) to work on.

I will close with my away message, because it's perfect for what I'm feeling right now. I am at an intense level of happiness.

1. has wireless now
2. is playing The Cure
3. makes for good photos, considering today's project
4. is my favorite
5. I like multiples of five, so hi.

06 February 2006

fall2006 Fashion Week

Head on over to my fashion blog all week for runway reviews. Bear in mind - these are not supposed to be well-written. I click through these collections rapidfire. "Thin slicing," if you will.

covered tonight - Diane von Furstenberg, DKNY, Badgley Mischka, Lacoste, Luella

Speaking of blink, my boyfriend was mentioned in the NYTimes yesterday! Town house in the West Village? nice.

04 February 2006

<3 technology

When I was little (around 4 years old), the thing I wanted the most was Penny's computer book from Inspector Gadget. I used to try to recreate it, using folded pieces of my father's computer paper. I used an orange highlighter to draw the keys and screen. oh, I wanted that computer book. I also liked her little phone screen watch, but the book was my dream.

[image from a screen capture from the first episode (yes I watched the entire thing!)]

02 February 2006

01 February 2006


I didn't see the Academy Award nominations, but I heard that bigger Hollywood movies were overlooked in favor of smaller films. like Brokeback Mountain. This reminds me of the post that Kevin made. He has a point. Maybe people are starting to notice that "Hollywood" movies are crap. What is it with Europe? They produce better EVERYTHING. magazines, advertising, movies.

I just read this prediction in the WSJ - "The upfront is a great tradition that will die slowly." GOOD. That is the dumbest thing about media-buying I can think of! How could you POSSIBLY buy media spots before you even know what the brand is, what the IDEAS are? Great ideas - in my opinion - are born at the same time as the media executions - if there even ARE any. Naked, where are you?

Giannini being appointed to head the entire Gucci... this is good. Exactly because of this - "Fashion executives and analysts questioned the new collective approach, saying fashion brands need a unified image to appeal to the public. Indeed, divergences immediately appeared among the styles of the three designers." I could definitely see differences among the different collections, so this will be good. Maybe now everything will make sense together, like it did when Tom Ford was still there. Of course I'm still miserable that he left, but we'll see how this woman does. She's been all right so far.

In other fashion news, apparently Pharrell Williams is going to start designing for Louis Vuitton... I thought the brand had gotten out of control BEFORE. I can't imagine this is what they envisioned when starting the company of luxury leather goods.

In yet OTHER fashion news... Basquiat striking a deal with Reebok? I don't know about that, but I love Basquiat. I also love the shoes - not for wearing, but for looking-at.

I almost want to buy a Mazda because of what they did. HAHAHA

Oh my goodness: An Australian state plans to ban students from wearing denim. According to state officials, the ban will be brought in because the fabric is linked with having fun. "It is associated with weekend wear, with recreational time," a spokesman for Western Australia state Education Minister Ljiljanna Ravlich said. I guess I'll stay in the U.S. for now.

Credit Suisse

wow. Have you seen the Credit Suisse spot that's playing now?

This is roughly what it's like:

You think "breakfast," we think "research." (scene of businesspeople eating a nice breakfast outdoors, at a hotel maybe, reading newspapers)
You think "privileged," we think "customized solutions." (scene of 2 businessmen walking towards a private jet)
You think "two generations," we think "succession planning." (scene of a father and son fishing in a lake, having a nice time bonding)

Could you GET any more OPPOSITE of me? How cold, hard, and so very nonfeeling. The complete opposite of what Citi is doing (I know, not exactly the same, but I'm speaking on general terms).

I don't like it.
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