07 April 2006

beer as fashion?

Has anybody else seen these banner ads for Budweiser Select? They are popping up in Flavorpill's e-magazines, like JC Report and Artkrush.


I just clicked on the ad, and it took me to this site... apparently Flavorpill is partnering with different artists on their interpretations of the brand. I love the work. What do you think? Smart psychographic to go after? While I am not a beer person, the brand will stay top-of-mind for me (I love the artwork enough to use the images as desktop wallpaper).

[xposted to the Adcenter blog]
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