14 June 2006
boycotting Cristal
Apparently Cristal champagne said that the attention they are getting from rappers like Jay-Z is "unwelcome". The spokesman also said that he's sure Krug or Dom Perignon would be happy to have their business instead. What a mistake. geez. Now Jay-Z and the 40/40 Club are boycotting Cristal, according to the press release. I don't know if they prefer snobbery to making a profit, or if they don't know HOW MUCH MONEY the hip-hop industry holds, but this is a stupid, stupid move. This bad word-of-mouth is only going to trickle to the rest of the hip-hop community and to all of the fans (some of which blow thousands of dollars on bottles of Cristal in clubs in New York, Los Angeles, Miami, etc.). boy oh boy.
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I agree, that is way silly. Like when Timberland wear was adopted by hiphopsters in the early nineties, and it took them years to react at all to it...
ReplyDeletedon't brands know by now that you're supposed to co-create your brand alongside your audience?
Yes exactly. After I wrote this, I realized that they probably very well realize how much money they could be making, but really don't care... because their traditional consumer probably would keep them in business with no problem... given their heritage and everything. I just hate it when brands don't put their consumer (whoever they may be) at the absolute top.
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