This is probably not unique to me at all, but when faced with either-or choices, my initial gut reflex is to frame the two options as being on opposite ends of a continuum. So you can imagine how amusing these were:
Here were the toughest ones for me:
(I'm not a socialist creep, I just have issues in the mornings)
And the easiest:
The more I clicked on choices, the more I started framing my decisions in different ways. If it was a tough decision, I framed the two as, "Which one would I miss the most if it went away?" and "What would be a comforting alternative if I lost X?" Images of flying to Tokyo to save music and switching to the Wall Street Journal to keep eating cheeseburgers came to mind. Then I started thinking about what an interesting personality test this website would make. What do you think?
EDIT | Prominent blogger Eric Tabone just informed me that this site is something like 3 years old. Good, I was starting to think that I was actually up on things for once!
When I built Battle Mode for Brand Tags everyone was like, you have to organize the brands by category or people will never be able to choose. I'd always respond to them by asking them to pick between Google and Nike and they'd respond and I'd tell them they just did what they said a second ago was impossible. I love that we can't just randomly choose one and force ourselves to make up the rules. :)
ReplyDeleteNow that you mention that, I feel like it must be something at the cognitive level re: how information is organized and contextualized...
ReplyDeleteThis is awesome - hope they aggregate the stats and show them off beyond the top 10
ReplyDeleteI'm right there with you, Eric. It's obvious (and boring) that the top 10 would include love, sex and music, while the bottom 10 would feature AIDS, cancer and fascism. I'm much more interested in the sentiments on (and relationships between) ketchup, sushi and skyscrapers ^_^
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