I just discovered a band called Scissors for Lefty, and read this on their bio:
We attempt to write songs in order to open or close little chapters of our lives. Documenting little adventures really. Flirting with disaster, reiterating current events, poking fun at love gone wrong. All excuses for us to just hang out.
I think they just branded themselves beautifully without even realizing it. Or maybe they do realize it, and are actually bigger geniuses than I thought. Their music seems to be a perfect audio representation /example of this.