Traditional media planning is largely tactical and mainly focused on the weight that should be given to individual networks, stations, dayparts and publications. Communications planning is strategic and tries to develop overall marketing plans for brands, taking into consideration all channels, including but not limited to traditional and emerging media, public relations, viral marketing, sports and entertainment marketing and event planning.
pretty good pretty good.
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5 comments:
congratulations on the big J&J win! that's awesome news!
yeah, wowsers Johanna!!!
see you tonight. :)
Y'all are the shit!
Go Go Naked!
its an interesting time for the industry in the US and you guys are in the guts of it. Just like naked in the UK and Australia. Seems they have perfect timing once again
Enjoy it
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