It is called Global English, by James Clar. In his words:
This piece is a reaction to countries such as the UAE where younger generations are exposed more to English language though work, school, and pop culture, and now favour English over their native Arabic.I didn't know that James himself was the one installing it in our office until Josh sent an email around about the piece. I instantly hit the ceiling, starstruck; I've been a fan of his for a while. Most notably: The Rat Race and the New York Times 'T' Style Magazine logo. I ran over a second time and acted like a silly fan girl. Woops.
Every language has rules that allow us to formulate thought and transfer that thought to other people. However, the structure and rules of each language makes certain ideas easier to express in one language as opposed to another. While a global communication medium is necessary, we need to explore what we gain from the use of English and what we lose from it. In this piece, the words 'global english' are phonetically spelled out in Arabic, forcing an Arabic speaker to speak in English.