Oh, so that explains the huge media buy I noticed that Macy*s did for this premier. They have an "accessories wall" on the show now. It hasn't always been there, has it? Wasn't it Banana Republic before? I wonder why they backed out.
What do you think about that - mentioning the TreSemme hair salon, L'Oreal makeup room, Macy*s accessories wall? Smart to keep the name of the brand top-of-mind constantly, or annoying, which would lead to the opposite of the desired effect?
